dmLab is a global initiative designed to accelerate the development and exploration of new technologies to build
new experiences connecting people and brands.

dmLab rests on two pillars: (1) Local Incubation and (2) Gateway to Global Innovation. It means that dmLab is not only innovative extraction of cutting-edge global technologies, but also to generate opportunities for
local startups and young talents to experience and collaborate with expert to push the boundaries.
dmLab's mandate is fully aligned with Dentsu Group’s philosophy of 'Good Innovation.' and to contribute back to the society by delivering result through innovative and creative technologies with the power of people.

In short, our ambition is to deploy world-class technology in a local context together with local business partners
in each market.